Worldwide Pens DIRECT is a leading direct-to-customer source for promotional writing instruments, touch screen styluses, and lens cleaning cloths, as well as, an independent contract printer for the promotional products industry. The company will develop "Customers For Life" by meeting and exceeding these goals:

• Providing a great customer experience
• High quality art preparation and imprinting processes
• Products with the latest styling, colors, finishes, and construction
• Quick and efficient order fulfillment
• Financial stability

Worldwide Pens DIRECT will accomplish these goals by focusing on:

• People - having associates committed to the success of the organization based upon a culture of responsibility, accountability, teamwork, and shared success
• Partnership - having excellent relationships with a select group of designers and manufacturers throughout the world that have the highest levels of expertise, experience, and quality
• Performance - having the highest standards for customer service, quality, technology, order velocity, corporate citizenship, and financial results as measured by liquidity, profitability, and growth