The  mission  of  Worldwide  Pens  DIRECT  is  to  be  the  leading  direct-to-customer  source
for promotional writing instruments, touch screen styluses, and lens cleaning cloths, as well as,
an independent contract printer for the promotional products industry. In doing so, the company
will develop "Customers For Life"  by  meeting  and exceeding their expectations of:

            •  High quality art preparation and imprinting processes
            •  Products with the latest styling, colors, finishes, and construction
            •  Quick and efficient order fulfillment
            •  Great customer service
            •  Financial stability

The mission of Worldwide Pens DIRECT will be planned and executed by focusing on:

            •  People - having associates committed to the success of the organization
               based  upon  a  culture  of  responsibility,  accountability,  teamwork,  and
               shared success
            •  Partnership -  having   excellent  relationships   with  a  select  group  of
               designers and manufacturers throughout the world that  have the highest
               levels of expertise, experience, and quality
            •  Performance -  having   the   highest   standards  for  customer   service,
               quality,  technology,  order  velocity,  corporate  citizenship,  and  financial
               results as measured by liquidity, profitability, and growth