The mission of Worldwide Pens Direct is to be the leading direct-to-customer marketer and imprinter of writing instruments. In doing so, Worldwide Pens Direct will develop "Customers For Life" by meeting and exceeding their expectations of:

• High quality writing instruments and imprinting processes
• Writing instruments with the latest styling, colors, finishes, and construction
• Quick and efficient order fulfillment
• High value-added pricing at various product price points
• Great customer service
• Financial stability

The mission of Worldwide Pens Direct will be planned and executed by focusing on:

• People—having associates committed to the success of the organization based upon a culture of responsibility, accountability, teamwork, and shared success
• Partnership—having excellent relationships with a select group of writing instrument designers and manufacturers from throughout the world that have the highest levels of expertise, experience, and quality
• Performance—having the highest standards for customer service, quality, technology, order velocity, corporate citizenship, and financial results as measured by liquidity, profitability, and growth

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